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Privacy Policy

Do It Dancewear – Privacy Policy

Effective Date: 22/02/2026

Do It Dancewear respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase.

1. Who We Are

Do It Dancewear
Email: doitdancewear@outlook.com
Phone: 07393981743

For the purposes of data protection law, Do It Dancewear is the Data Controller of your personal data.

2. What Personal Data We Collect

We may collect and process the following personal information:

Information you provide to us:

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order details

  • Payment confirmation details (we do not store full card details)

Information collected automatically:

  • IP address

  • Browser type

  • Device information

  • Website usage data (via cookies)

3. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders

  • Communicate about your order

  • Provide customer support

  • Process refunds and returns

  • Comply with legal obligations

  • Improve our website and services

  • Send marketing communications (only where you have opted in)

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – to process and fulfil your orders

  • Legal obligation – to comply with tax and accounting requirements

  • Legitimate interests – to improve our services and prevent fraud

  • Consent – for marketing communications (you may withdraw consent at any time)

5. Marketing Communications

If you opt in to receive marketing communications, we may send you updates, offers, and promotions.

You can unsubscribe at any time by:

We do not sell or rent your personal data to third parties.

6. Sharing Your Information

We may share your data with trusted third parties only where necessary, including:

  • Payment processors

  • Delivery couriers

  • Website hosting providers

  • Professional advisers (e.g., accountants)

All third parties are required to respect the security of your personal data and treat it in accordance with the law.

7. International Transfers

If any of our service providers are located outside the UK, we ensure appropriate safeguards are in place, such as:

  • UK-approved standard contractual clauses

  • Adequacy regulations

8. Data Retention

We retain personal data only as long as necessary:

  • Order and financial records are kept for 6 years for tax and accounting purposes.

  • Marketing data is retained until you withdraw consent.

After this period, your data will be securely deleted or anonymised.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure ("right to be forgotten")

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, contact us at doitdancewear@outlook.com.

10. Cookies

Our website uses cookies to:

  • Enable essential website functionality

  • Improve user experience

  • Analyse website traffic

You can manage cookie preferences through your browser settings.

Where required, we will request your consent before placing non-essential cookies.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data from:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

Payment information is processed securely through third-party payment providers.

12. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the:

Information Commissioner's Office

Website: https://www.ico.org.uk

We would appreciate the opportunity to resolve your concerns before you approach the ICO, so please contact us first.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

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